Services Marketing Mix Elements:"An Evaluation of the Logica Carnegie Group Inc.'s Target Markets and Strategy as a Professional IT Service Provider" written in 4 hours :-P

A political party providing services is assorted from one that supplies a product. A service is intangible, something which cannot be touched. In this essay, the trade objectives and physical object markets leave be outlined, as wholesome as the marketing blend that is used for such markets. There are course different kinds of services, but this essay will focus on passe-partout IT services. The example that is mainly used will be CGI, i.e. the Logica Carnegie gathering. iv computer scientists and experts in Artificial Intelligence founded the North-American association in 1984. It is involved in business and technical consulting, as soundly as ne twork, Internet and system integration. What services does the Carnegie Group offer exactly? According to the web-site the company develops semi-custom client/ master of ceremonies parcel solutions. The term semi-custom means that CGI will cut in, or help to install a readymade system that can static be alter by the client company, according to her unmarried requirements. The solution provided depends on what data it is used for. When implementing these systems, most assiduousness is put on the users, e.g. number of users, individual requirements, etc. CGIs expertise is apparent in assorted IT areas such as knowledge-based systems and graphical user interfaces, as well as constraint-directed search and distributed computing. In English this means that CGI has beget with databases, graphical programs, search-engines and networks.

In coordinate to produce new software fast, components of previous programs are used. Also, so that the clien t understands all(prenominal)thing perfectl! y, liberal training is disclosed throughout every stage of the project. Before discussing specifically what CGIs marketing objectives are, clarifications of what they mean to a service company may be in order. In Jobbers book, these objectives can be split up in two parts: Strategic twitch, and strategic objectives. The thrust indicates the direction that the company wishes to... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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