Media Relations Is Just Public Relations

When people rippleing around universal traffic, they often cerebrate domain dealings is working with media, so media dealings and public dealings can be interchanged, however, this opinion is incorrect. Media is an important leave-taking when people doing PR activities, so media transaction can be seen as an aspect of public relations, they argon not fitting concepts. Identifying the differences and relations between these two concepts is the first step to pinch the comment and goal of public relations. This assignment will talk about this issue in four aspects; they argon definition, communion models, stakeholders and bodily write up. According to the CIPR dentition of public relations, PR is around reputation the result of what you do, what you say and what others say about you. It is the be later and sustained effort to establish and master(prenominal)tain goodwill and mutual disposition between an organisation and its publics (Tench and Yeomans 2009:7). This definition is also adjudge by PR books and practitioner. From this definition, get understanding and support of publics is the snappy home run of public relations. That is to say, the main task of public relations is blueprint a good image of an organization. The figure below(Johnston 2007:3) gives subject subject field of public relations.

As an important part of public relations, media relations takes responsbility for communication and cooperation with mass media. Johnston (2007:4) defined media relations as the incumbent facilitation and coordination of communication and relationships between an indivisual , group or organization and news agency med! ia. He also notes the main works of media relations are writing and distributing media releases, arranging and holding media conferences and keeping street smart media lists are all crucial parts of the role (2007:2) . That gist the main partners of media relations are journalists from independent media such as TV, publisher and magazines. PR practitioner need to establish broad and...If you require to get a full essay, order it on our website: OrderCustomPaper.com

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