The Secret Recipe of The Body Shop

The em placement computer storage is the 2nd largest cosmetics franchise in the world their stores atomic number 18 everyplace throughout the world 2400 stores in 61 countries. Its brand name is some occasion plainly simply, and represents the fink that sells all the high-priceds for ashes, beauty, and healthc atomic number 18 from top to toe. Its logo is unique and as well defines its simplicity, with the green color that describes nature clean uply indicates that the alliance is environmental friendly. Finally, you go forth notice that The bole defecate anywhere in the world depart not ignore its famous, green, and white logo and those two colors leave be pretty, dominant in any ashes Shop topic that you visit.The Body Shops products ar naturally do and against animal testing. Theres something special with the furtherance First of all, the tubes and bottles argon recyclable, made by minimum 30% of plastics. The familiarity is trying to reduce of using plas tic for high level recycled subject field every day. Body Shop also likes to recycled things and made it into accessories. So, aside from beingness aimful and unique, its highly eco-friendly.The entrepreneurs of Body Shop, Anita Roddick, succeeded not because of a capitalist culture which is profit, plainly she thought of ways to survive in the market. The body shop always born with peeled ideas and innovations, and they keep improving customer services.Here, we ar going to describe more virtually The Body Shop and its privy recipe to succeed in franchising world.1. FranchisingAnita Roddick appointing a head franchisee in for each one major national market to be able to concentrate on the development on new product lines and the companys global vision, rather than the complexities of brass instrument or personnel management. Body Shop has their secret ingredient of selecting its franchisee that is open airly acknowledged a preference for women as franchisees.Roddick kept strict hear over the franchising process, she was really careful with this franchising thing. Her objective was to ensure that The Body Shop image and the principles it was based on, were not diluted through franchising.2. Team counselingWe were searching for employees, but people turned up instead Anita RoddickBody shop selects staffs that support the companys vision, and the employees arent kept in the dark they are back up in the belief that they are part of an exciting future.The value of lawfulness defines its interaction with its customers, staff and suppliers. The teams are managed to build their passion through a fun and simple atmosphere within the firm. The employees are knowledgeable and fully committed to the companys goals.The trustees of Body Shop look for projects which are committed to addressing cordial and economic in expertice, access to education and protection of the environment and animal life, pickings into servant current global issues and situatio ns.The directors and the employees lav build a good correlation. These executive directors are the people who develop their companys performance plans. The plans are sign(a) by the employees and then passed on to the management for approval. They make sure that company performance plans are complete and adequate before signing the forms. executive directors also discuss the company performance plans with the employees in a understandably and organised manner. Non-executive directors document their companys performance and provide feedback to the executive directors from date to time throughout the company performance cycle.Furthermore, the company is maintaining good relations and open communications with its investors. As a matter of fact, shareholders are regularly invited by the corporation whenever there are gatherings to discuss trade updates. Moreover, whenever there is an yearbook general meeting, investors give way the chance to meet The Board members themselves. And of course, for private investors, they can also access the companys website for various shareholder services.Undoubtedly, the company has good consideration for all of its stakeholders past, present and future. It seems to be a very well plotted framework in the firms corporate division. It has good policies and results with regards to financial matters and operational concerns. Its procedure of assessing the different kinds of situations that come up is certainly a good expire on their part. Not to mention, they study maintained good relations with their stakeholders.3. instructionThe Body Shop management trainee program provides autonomy, a challenge and gives the opportunity to run our own store. The trainee pull up stakes spend the first year in one of their top performing stores as an assistant store four-in-hand and in the second year the trainee will manage their own store. During the program, the trainee will also spend time with The Body Shop Commercial team, get inv olved in project work at head state of affairs and gain an insight into what The Community Trade team does. Beyond the program, there are number of opportunities available from managing a store internationally to pitiable into a commercial role. The company will support their trainee with training, on the capriole learning, progress reviews and support from senior management.4. OperationAccording to the Body Shop Retail Sales report, the total sales worldwide boosted by 7% to 772 million (Body Shop International. With the growing market capacities of the Far East Asiatic region, international brands like Body Shop will definitely produce big. It is reported that Body Shop stores in the Asia Pacific region, particularly in Southeast Asia, Hong Kong and Taiwan, increase its sales by 12% while operating(a) profits to 19.7 million.In 2002, The Body Shop shoppers do not just go to its chains just to buy its products, because the Body Shop products themselves are the ones that go to the American homes. Surprisingly, the results are promising. It has predicted a 35% profit in operations.In operating process, body shop always born with new ideas and innovations of their product. Definitely, innovations are proven to increase business performance and existence.The special thing about body shop operation is not just in the manufacturing, but also the services that the company offers. Body shop is campaign for affable justice and human rights they fund the organizations environmental campaign.5. MarketingProductsThe company body shop sells organically grown body products, for the consumer who likes to take care of him or herself. It is known for its cosmetic products that are naturally made and environment-friendly.These organically products is use by different women across the globe, and different products with different functions composed by the ingredients that come from different countries. (Ex sesame seed from Nicaragua, shea butter from Gnana, coco milk, mang oes, strawberries, etc). Those ingredients are kept on improving along with the new ingredients.PriceThe products are priced more exclusively than the mass merchandised cosmetics, but well under exclusive discussion section store lines. We can conclude from here that the company has fitted information about the customers prices company knows exactly its score group and knows what the target group is willing to pay, so the products actually are comparatively flash which means, still, there are lots of people can afford them. channeliseThe company is B2C related which means that its target group is consumers on the B2C market. They use a mixture between intensive and selective distribution. All the shops are run on a franchising basis. Their customers are willing to pay in high prices and are in the medium class or higher so they put their store mostly at exclusive department store lines, big shopping centers, and located in major cities. onward motionThe company is against prom otion, so they dont do business by promoting, but they have their own internet site, where you can see their selection of products. The unique thing about Body Shops promotion, it deviates from its fellow cosmetics line with regard to its advertisements. It never made use of famous celebrities nor super gravels to endorse its products. Furthermore, the characteristics those models posses are far from the stereotypical model or from the Western standards. If we are to access the Body Shop Internationals website, as cited in this paper, we will find out that these models are black. From this we can issue forth that the pioneer of Body Shop ventures into something that is more than just business. There is political sympathies behind. The cosmetic business is bound by principle.6. Hazard ManagementThe body shop provides safety to its customers. The products itself are naturally made and environmental friendly. They are against animal testing. So the company supports animal and human r ights, and the economically climate. In October 2009, the Body Shop was awarded a Lifetime Achievement Award by the RSPCA in Britain, in recognition of its uncompromised policy which ensures ingredients are not tested by its suppliers. Note that the promise of not testing on animals has no armorial bearing on whether the ingredients are from animal sources.They are unique with the outlet decoration. The Body Shops corporate identity provided a consistent visual cue in its shops. The companys original shop interior concept, nicknamed the green box was developed to co-occurrence the corporate image. It featured a dark green modular system constructed in timber, and dark green tones on both the exterior and interior. oddmentLessons learned from The Body Shops success Authenticity adds value The importance of staff selection Globalization can lead to greater success Dont disconcert your personal strategies with business strategies. Here, a company must have clear strategies. Advertis ing and marketing add value Dont underestimate your competition