Case Study

Kelloggs Marketing Strategy In 1994 Kelloggs wa discombobulate-out $65 million to launch its main harvest-time Kelloggs Cornflakes in India. Kelloggs entered the merchandise with the belief that the brand equity they had irresponsible in the U.S. would travel with them making very few changes to their selling strategy. Kelloggs focused their marketing on the following areas: 3.1: advancement Kelloggs promoted the crispy flakes and the health benefits of cereal in the morning. They aimed to signal the health assured consumer, a strategy which had been successful in the U.S and other western countries. 3.2: Product Kelloggs packaged the reaping in glossy cardboard packs which was to appeal to the middle shed light on consumer. The pack sizes were larger than the competitors at 500g. 3.3: worth The product was targeted at middle class families, so as a end point Kelloggs monetary precious the product at a insurance premium. Kelloggs expense was on third dearer than its closest competitors 3.4: Placement Products were sold in high end and middle level retail stores to fodder the perception of quality high. This in turn limited the approachability of the product to urban consumers in the more affluent areas and disaffect the rural consumers. 4.0: Summary of Primary Problems The initial interpolation of Kelloggs Cornflakes into the Indian market, highlighted the companies need to adapt culturally when pathetic into a new marketplace. Kelloggs failed to consider whether Cornflakes would be adopt into the Indian culture. The primary focus of Kelloggs appeared to be the voltage market in India due to the large population. Kelloggs failed to hear that so far the middle, to high class are figure and value conscious the attempt to market their product as a premium product resulted in one clear up status buys, not repeat customers. Ultimately, the interpretation of the research was exaggerated and did not be to the initial sales volume! s that Kelloggs had hoped to achieve.If you urgency to get a full essay, order it on our website: OrderCustomPaper.com

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