Cpk Case Essay Example for Free

Cpk Case EssayCalifornia pizza Kitchen, Inc. (CPK) is a United States based dine restaurants chain. The company primarily offers a mixture of assortments of hearth-baked pizzas, a wide variety of unique appetizers, desserts, pastas, salads, soups and sandwiches. CPK operates across more than 253 locations in 32 states, the District of Columbia and 10 foreign countries. It owns 205 and 48 franchised restaurants across the world and is headquartered at Dover, Delaware.An external analysis of the California Pizza Kitchen reveals several challenges facing the business Political, economical, social and technological changes to be specific. CPKs communication strategy focuses on tradeing the California Pizza Kitchen brand through some creative and non-traditional avenues. As one of the pioneers of premium pizza, they continue to benefit from national media attention featuring their co-founders and co-CEOs, Richard Rosenfield and Larry Flax, this is believed to provide CPK with a no teworthy competitive advantage.New restaurant openings, high-profile fundraisers and media events currently serve as the focal point of their open relations and media outreach efforts. As early as 2009 CPK landed a sponsorship agreement with the Los Angeles Angels of Anaheim and the Los Angeles Kings to promote California Pizza Kitchen at Angel Stadium and STAPLES Center, respectively. In the same year their public relations efforts led to reportage on a national level in various outlets including the Business Week Magazine, ESPN the Magazine, Los Angeles Times, USA Today, border Street Journal, The View, FOX National News and CNBC Power Lunch.CPKs objective is to expand its leadership patch in the restaurant and premium pizza market by selling original, high quality pizzas in addition to creative salads, distinctive pastas and related products and by providing extraordinary customer service, thus building a high degree of customer loyalty, brand awareness and superior returns fo r stockholders.To reach these objectives, CPK plan to increase the market share by expanding their restaurant base in new and existing markets, leveraging their partnerships in non-traditional and sell channels and offering inventive menu items. CPK is pursuing a disciplined growth strategy that, to be successful, depends on the ability and the ability of franchisees and licensees to open new restaurants and to operate these new restaurants on a utile basis. Successful growth depends on numerous factors including the hiring, training and retention of qualified working ersonnel, especially managers argument for restaurant sites negotiation of favorable lease terms timely development of new restaurants, including the availability of whirl materials and labor management of construction and development costs of new restaurants securing required governmental approvals and permits competition in our markets and general economic conditions