Toyata Case Study Example | Topics and Well Written Essays - 750 words

Toyata - Case Study Example The main office of the company is situated in Tokyo. The company is one of the greatest giants in the field of the world machine building, though it also has expanded into the area of robot building. The mission of Toyota, can be summarized as the following â€Å"to attract clients who value safety and quality as the first priority†. The company also has a well-established system of principles that is strictly followed in all countries of its operation. It proclaims the principle of the respect of any language and traditions of the nation that they involve into their operation or marketing processes. One of the most significant principles is to do one’s best to create a comfortable atmosphere in the company to motivate the staff to be dedicated to their work. The vision of the company covers the company’s prosperity up to 2020. They see the company’s goal in constant development, penetration into new territories, increasing the quality of the car and improvement of the life quality. According to the company statute the eventual goal is to achieve the total satisfaction of a customer. Up to 2020 the company is planning to set the car production or at least its assembly in several countries that still do not have Toyota plant in. They also intend to introduce several new car models. The current strategy of Toyota originates from the one within its foundation. The main principle of it is ‘Just in Time production’ (that implies the manufacturing process follow the time-plan strictly). The company has worked out the System of Toyota Production that covers such elements as teamwork, mutual respect, constant improvement, and facing the challenge. The company’s strategy is to achieve expansion and development. In the industry of operation the company possesses the fifth place in the world. By now a comfortable, safe and reasonable priced car has also captured the American market that with the world crisis started looking for less luxurious