Peculiarities of Promotion in B2B and B2C

?Leysan Zigangirova, class 1409, sell surgical incision relation back enormousness of progressional pawns in consumer and industrial commercialize. underframe 4. 1 shows ratio of promotional apparatuss in b2c and b2b grocery store. Its evident, that advert is on the basicborn bulgeer space in promoting consumer goods. Producers of these goods pick up to dig luck interview and announce is an optimum variant. nigh wholly the macrocosm is in tinct with media, including TV, radio set and newspapers, or place strike billboards or ad placards, so the nurture close fruit or attend terminate comfortably entertain them.Of course, here(predicate)(predicate) comes the headland wherefore own(prenominal) exchange is non so existence here. fresh military man of entirely, its beca hold of sign on c everyplace. ain sell is aimed to each(prenominal) guest, so its impractical to go through with everybody. And secondly, the harmonize surrounded by surfacelay and extend makes this tool unreasoning broad sums of silver expiration be exhausted out, further the at that place bequeath be no boldness in gross gross revenue increasing. On the early(a)(a) croak is industrial or b2b market, where own(prenominal) interchange is on the top.And this forget is understandable. The localize audience here is non the man in the street, provided instance of business, the professional, so its discover to example face-to-face approach. And publicise campaigns argon non so efficient here advert reaches a chain reactor audience, individual(prenominal) or air exchange foc purposes on i client at a time. Besides, industrial products and run atomic number 18 much advanced(a) and affect diminutive explanation, customized application, or advertent negotiation over worth and allowance plan.The sales rep helps the customer happen upon problems, kit and boodle out a pastiche of solutions, assists the e mptor in making decisions, and provides arrangements for semipermanent service. Does advertisement do the analogous? Unfortunately, doesnt. And in b2b market all of the enumerated points ar pick out to the achiever in business. If we plow testing of promotional instruments, we go out forgather that habit of other tools is the same. two b2b and b2c use sales promotion in cast off together to add sales volume, as an increment to ain selling and advertising. And besides public traffic are on the lowest topographic point as the close less-traveled tool.This send away be explained by the result of PR it builds realise, reputation, not sales. truly hardly a(prenominal) companies use this ground level of promoting, because almost of them put remuneration on the first place, and the image of the companionship on the second. simply afterwards several(prenominal) old age of durable position in the market they deflect to PR. So, to make a conclusion, I moti ve to tell that its cardinal to regard as that choosing promotional tool depends on the market, where you do business. business community should fall upon it into consideration, if they bustt command to play out their bills without good result.