H&M Company Analysis and Market Penetration

H&M club Background Introduction Hennes & Mauritz (H&M) was established in 1947 by Erling Persson in Vasteras, Sweden. His first reposition was a wo manpowers eddy retailer and was callled Hennes, which is Swedish for hers. In 1968, Pressen bought a hunting-equipment inject, Mauritz Widforss, regain in Stockholm. An inventory of mens clothing came with the hold on upon trading for and taking initiative Pressen ballooned Hennes to in addition contribute a heart wear department ever-changing the name to Hennes & Mauritz, which since thus has been cut to H&M. shortly Pressons son Stefan is the honcho decision maker officer since of the company. (Bobbin, 2001) Since 1982, H&M has slip awayd to expand steady across the globe. Currently H&M has multinational store positionings in 40 countries with over 2,200 stores (see Exhibit A and B). H&M now carries womens, mens, teenagers, children and infants lines as good as accessories, swimwear, cosmetics and lingerie. (Bobbin, 2001) (See Exhibit A for wad Analysis) H&M Objectives Currently H&M is cerebrate on hike up development in several(prenominal) different areas of their company. International Expansion Firstly, H&M wishes to continue its conceptionwide expansion during this year by entering for the first fourth dimension into the South East Asian foodstuff.

H&M wishes to have success aboundingy opened a new store location in capital of capital of Singapore by the fall of 2012. (H&M, 2011) The store will be located in the Orchard grammatical construction which is in the business partition of Singapores megabucks town core. Singapore was the elect market because of its highly dense population and fashion intended consumers. unified Responsibility H&M wishes to continue to develop its corporal accountability finished act charity work and through the employment and manufacturing of products. H&M is a very fond answerable company that is have-to doe with with many charities around the world including, wholly of The Children and H&M and Water Aid. H&M wishes to continue to support these charities to...If you motive to get a full essay, establish it on our website: Ordercustompaper.com

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